Urbane is an innovative enterprise designed to establish and enable the connection between mentor and mentee. The platform encourages users to seek a suitable mentor, set goals, monitor milestones and achieve their targets. It is designed to be used within organisations to build and nurture these types of relationship, especially in an HR capacity.
Working within a small team as sole designer, my role was to create the brand identity, app design, company website, and all other materials (sales brochure, social pages, email newsletter, etc). I was also heavily involved in the user journey planning, wireframing, prototyping and final execution of the app. We sourced user testing and ran focus group sessions to gain invaluable user feedback.
The visual identity is bright and positive, using simple vector graphics to communicate and style the app. The four colours used each represent a different personality type, which are intrinsic to how users create their profiles.