Nordoff Robbins is a UK based music therapy charity, dedicated to changing the lives of vulnerable and isolated people.
Sherry Design were challenged to create a new brand identity to stand out in the charity sector and reflect the essence of what Nordoff Robbins does. As part of the creative team at Sherry, I was involved in identifying audiences, developing a brand strategy and creating an entirely unique look and feel that could roll out across all materials.
A new brand strategy led to the tagline “Life-changing Music” – immediately clarifying their offering and services. Visually the new brand is vibrant, fun and memorable, reflecting key brand values. And the toolkit is playful and flexible, enabling story telling and communication to different audiences.